Dear Sir or Madam,
I take great pleasure in recommending Miss Kathleen Lu for the acceptance into your distinguished communication Master program. Being the director of in PR, Ogilvy China, I have a very good chance to observe her performance and communicate with her in our daily work in the past one month.
Ogilvy & Mather PR China is the China's number one public relations consultancy, covering a wide range of Technology, Health and Medical, Corporate and Finance, Public Affairs and Strategic Marketing practices. We offer professional service for most top 500 multi-national companies and we have strict requirements for our employees. Even for intern, there are rigid paper-based test and interviews. Kathleen’s talent and potential outshined her among tons of applicants.
What impressed me the most is Kathleen’s strategic thinking. In interview, she presented an additional document, a report about HealthCare PR in Chinese market, in which she analyzed market share of each PR agencies and proposed Ogilvy’s HealthCare market expansion strategy. It is really surprise to see such a strategic statement from a student who had no related educational background. I think she is the very candidate we are looking for.
Kathleen is extremely smart and highly efficient in daily work. Her main responsibility is media monitoring—collecting information from every possible channel, filtering out the elite part as the material for news clipping. To offer a professional and accurate consulting for the clients, she always self-learnt related knowledge when she got involved a new project. At very beginning of her internship, she finish an English (tell the nature of the report) report for clients in only one week, which received positive feedback from clients. She at the same time participated in several projects. The heavy workload never frustrated her, and instead motivated her to find out efficient way to solve problems.
What impressed me most is that she is highly motivated to go extra miles to support her daily routine. To help the clients better response to the media in the press conference, she initiatively prepared the briefing book of suggested answers to the possible questions from journalists. Such a report guaranteed the success of the activity. To better administrate the data for projects, she established the internal “data library” which includes the frequently used Media information and industry information. So the other team members can quickly find out the circulation of some important media, and get the timely update industry information.
Industrious, analytical, self-motivated and that is not all of her. (The sentence looks dull. Better to change another one.) Adding to her merits are teamwork, creativity, and good communication skill, which surely qualify her worthy asset in your unique program. Combined with my working experience, I have no doubt that Ni will be a promising PR in the future. Therefore, I recommend her without any reservation. Your favorable consideration will be highly appreciated.
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薇薇